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gina mail: The legendary Cactus Cafe

on marketing, music 31 Aug, 2011 has no comments yet!

(For the full September 2011 edition of ginamail, click here) Que Viva! The last time I played the intimate and legendary stage at Cactus Cafe, I was a wee journalism student at UT, nervously awaiting my turn at the Monday open mic night hosted by a fantastic songwriter, Gary Graves… Fast forward eight years andRead more..


ginamail: camel bells and new music for austin & dallas

on marketing, music 22 Aug, 2011 has no comments yet!

I’m so hot right now… Aren’t you? Wow, this heat is ridiculous. I may be a native Austinite, but I don’t think I’ll ever get used to the Texas heat, so I’ve fled to San Francisco… But I’ll be back in no time and super stoked to hear the mix of “Like An Animal,” my latest track that’sRead more..


ginamail: from podunk to the Big Apple

on marketing, music 7 Jul, 2011 has no comments yet!

(For the full July edition of ginamail, click here) happy belated 4th! I hope you enjoyed some watermelon and cerveza over the weekend. I’m back from podunk west Texas and find it crazy that as you read this, I’m on a plane to New York for the Latin Alternative Music Conference! Some Austin Latin ladiesRead more..


Spam-a-lot OR a-little? (week 6.two)

on blog challenge, marketing, music 22 Nov, 2010 has one comment already!

It’s funny how something as simple as an email newsletter can be such a burden and seem like a waste of time… and then one day it just starts working for you! That’s what happened to me after I came back from El Salvador, or rather, while I was in El Salvador. When I leftRead more..


To blog or not to blog… (week 5.two)

on blog challenge, marketing, music 19 Nov, 2010 has no comments yet!

Is anyone else out there having a hard time balancing the music and the business? It’s so hard to find time for this scattered little musician to do it all! It’s odd to think how lazy I was about music before I went to El Salvador. I didn’t work on the music or the business,Read more..


A voice for the voiceless (week 4.two)

on blog challenge, marketing, music 9 Nov, 2010 has no comments yet!

The past week was an interesting one being that I lost one of the most important things in my world…my voice. And though I physically felt fine, the inability to speak with friends or sing during my busiest gig week since I’ve been back from El Salvador left me feeling pretty worthless. But although IRead more..


What’s a website good for anyway? (week 3.two)

on blog challenge, marketing, music 1 Nov, 2010 has no comments yet!

I definitely feel more capable of chatting about Chapter 3: Optimizing Your Website on this second run-through since my new site is up and running. YAY! That said, it’s also a lot tougher since I’m doing it all myself and I still have a long way to go. My first site was beautifully designed byRead more..


Things to say in an elevator (week 2.two)

on blog challenge, marketing, music 26 Oct, 2010 2 comments

So you’re in an elevator. How do you describe yourself in a accurate, concise and intriguing way? It’s a tough question and I really struggled with it the first go-round. I’m still struggling, but I think I’ve at least landed on a response that people understand and are at least slightly intrigued by. Let’s seeRead more..


Preppin’ the mind…one more time (week 1.two)

on blog challenge, marketing, music 19 Oct, 2010 has no comments yet!

I’ve decided to join Wave 3 of the Music Success in Nine Weeks blog challenge. I learned a ton from the first go-round and there are still so many things I missed that I’ve joined for another go. It’ll be interesting to go back through the book and see how far I’ve come. Plus, I’veRead more..


Gina in a blue dress?

on blog challenge, el salvador, marketing, music 29 Sep, 2010 has one comment already!

First off, the weather in Austin, Texas, is absolutely gorgeous! The day began with a teeny cup of Einstein’s, piling two fabulous photographers (my Aunt Nettie and my dad), and my bike in my car, along with changes of clothes and photography equipment. The Chavez paparazzi and I hit the streets for a much-needed photoRead more..